Post by account_disabled on Dec 2, 2023 4:05:41 GMT
Douglas Karr Douglas Karr Follow on XLast Updated The writing was on the wall in the digital marketing industry as the pandemic spread, lockdowns struck, and the economy took a turn. I wrote on LinkedIn in those early days that marketers needed to turn off Netflix and prepare themselves for the coming challenges. Some people did… but, unfortunately most didn’t. The layoffs are continuing to rip through marketing departments across the country.
Digital marketing is a fascinating career where you can find two different marketers that have substantially different skillsets. One might be a branding expert with an ability to craft a creative visual Country Email List experience and communicate the products or services of the company effectively. Another might be a technology expert who understands analytics and is able to develop digital marketing campaigns that drive the company’s marketing efforts. The intersection of skills and the average workday of each of these may not overlap at all… yet they’re still proficient at their occupations.
If you want to increase your value to your current organization or prepare yourself for your next digital marketing position, I’d highly recommend getting yourself into some professional training.